Singapore Airlines has revealed a closer look at its brand-new First Class and Business Class long-haul products. The more than S$2 billion investment has been designed with a focus on how people work, dine, and relax while onboard.
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Business Class travellers can settle in with 22-inch 4K screens, wireless charging, and Bluetooth audio connectivity. Passengers flying in First Class seats will enjoy 32-inch 4K high-definition screens accompanied by Bang & Olufsen noise-cancelling headphones. In First Class, Singapore Airlines will also provide passengers with the option to book double beds and more intimate dining configurations in advance. Both cabin classes will also receive all-new amenity kits. Sisley in First Class and BYREDO in Business Class. Travellers will also be pleased to hear pyjamas will be available to Business Class passengers for the first time ever.
Mr Lee Lik Hsin, Chief Commercial Officer, Singapore Airlines, said: “While each cabin has been designed individually, they are united by the same ambition to make the experience more comfortable, flexible, and rewarding for our customers. Singapore Airlines’ next-generation long-haul cabin products will ensure that our customers travel more comfortably than before, and have greater control over their in-flight experience, whether they are working, dining, relaxing, or resting.”
We noticed Initial feedback in regard to the colour scheme of the Business Class to be largely negative - with many considering the grey and yellow not fitting for the usually warm tones associated with Singapore Airlines and premium products. Online commentary has seen the seat compared to a dentist chair, some even saying it would be more fitting for low-cost subsidiary Scoot. While the seat and privacy doors are a significant leap forward compared to the older product where you slept on an angle, the colour palette is so far proving to be a controversial choice for a typically conservative brand.
If you would like to learn more about Singapore Airlines’ updates to their premium cabins, please read our previous article here.
The new seats have been reworked in collaboration with leading design firms such as PriestmanGoode for First Class and Designworks for Business Class - many of these changes have been derived from focus groups, interviews and surveys from actual travellers.
The elevated cabins can be expected in the second half of 2027 on the Airbus A350-900 long-haul and A350-900 ultra-long-range (ULR) aircraft, as well as the carrier’s upcoming Boeing 777-9.
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