LATAM Business Class passengers can look forward to enjoying a refreshed onboard experience. As of this month, travellers can expect a refreshed vision from LATAM with new business class designs that promote hospitality and a genuine connection to the region.
If you're after more information on the LATAM Business Class experience, you can visit the LATAM deal page and speak to an Airfare Specialist for assistance!
These improvements include a new colour palette. One that ties together the blues of the Pacific, the greens of the Amazon, as well as the warm colours of the desert and the Andes. All carefully selected with the aim of portraying the diversity and sophistication of South America.
These changes are part of the airline’s ongoing dedication to improvement. They intend to craft new products and experiences that deliver a more cohesive, refined, and authentically Latin American experience for all LATAM passengers.
Paulo Miranda, Vice President of Customers at LATAM Airlines Group, said, “With this new concept, we aim to redefine onboard hospitality through a Latin American lens. We want every interaction to reflect the warmth, elegance, and authenticity of our region. This redesign not only raises our service standards but also celebrates the best of South America through an exclusive, personalised, and deeply connected experience.”
Also, LATAM will introduce brand-new protocols that focus on providing a more personalised, high-standard service for passengers. As well as welcome improvements to the three-course lunch/dinner menus onboard, a redesigned cocktail selection, and even improvements to their coffee.
New amenity kits are also among these changes. These kits will now consist of cosmetics from Costa Brazil, a brand that promotes sustainability and finds inspiration in the Amazon. These new kits blend nature and luxury for a polished product that aligns with the airline’s authentic Latin American identity.
According to LATAM, these premium Business Class updates stem from the airline’s long-term efforts to improve and maintain its spot as one of the world’s most recognised airlines.
Would you like to fly LATAM's all-new Business Class offering? Reach out to an Airfare Specialist to secure seats and learn all about their Business Class experience from the deal page.
